Communication and media is an ever-changing environment. According to John Naughton (2006), the digital convergence, personal computing and global networking have increased the pace of development and has set off radical changes in the environment.
The advent of new forms of media on the Internet has not only changed the conventions of communication but has also revolutionized the concept of Web 2.0. The term Web 2.0 describes a concept where users and readers are also able to publish materials unlike traditional times when only professional media houses are entitled to publish information.
Some examples of new media would be:
These new media platforms are not only embraced by the general public but also media organisations and even politicians.
There are many alternative online newspapers that have sprung up due to the dissatisfaction with the mainstream news providers. Their formation is aided by the availability of new publishing mediums on the Internet such as blogs, Youtube, Twitter and Facebook.
One such example would be the non-mainstream news provider Malaysiakini.com. It started off as a blog where readers could access to it if they were looking for news written in a different perspective. Readers could also participate by commenting and providing opinions. As Malaysiakini.com began building a good rapport with its readers, its owners began branching out to other forms of new media publishing such as by establishing a Facebook page, Twitter page, YouTube channel and even a mobile edition.
Malaysiakini.com's expansion to other forms of new media received good response from its readers because its owners took into consideration the habits, expectations and context of use of its readers (Penman, 1998) when designing and publishing their materials.
References:
Naughton, J 2006, Blogging and the emerging media ecosystem, viewed 15 November 2009, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
Penman, R 1998, 'Document structures and readers' habits', Communication news, vol. 11,
no. 2, pp.10-11.
0 comments:
Post a Comment